A domain people trust is more likely to get clicked on, linked to and shared. This makes it easier to build a brand with.
In the context of South Africa, the .co.za extension gives you a higher SEO value for South Africa based search. This means that if someone in South Africa does a search for your type of business in South Africa, businesses in your category might appear higher in the search rankings if it has the .co.za extension than if it didn’t have the .co.za
The .co.za extension is good to have for credibility purposes especially when the majority of the target local market is local. Website visitors in South Africa will consider the .co.za extension to be local therefore giving the impression that it is easier to make purchases compared to addresses that are either foreign or ones with extensions they do not recognize. This helps in giving them the impression that
Businesses that want to attract a global audience can avoid using country TLD extension. At a global scale various researches have established that the .com domain is the most trusted domain extension. Globally, it also tends to be the most memorable i.e people are more likely to remember domains with the .com extension over other extensions. Considering these crucial aspects, it would be more beneficial for a brand that is targeting a global audience to have a .com domain.
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