Keep it short
If it is possible, keep your domain name short. Long or complex domain names run the risk of potential visitors mistyping or misspelling.
Keep it simple
Avoid hyphens, numbers, underscores, or any other punctuation.
Make it memorable
You want visitors to be able to tell their friends, colleagues and families about your domain. Give them a name they can easily remember.
Select the right extension
If you are a business with your largest target market in South Africa, go for a .co.za extension. A local TLD can boost your trustworthiness in the eyes of your potential customer base as they will know that you are in their country. If your brand is targeting a global market, use the .com extension.
Consider buying the other main TLDs
Say you are lucky to have your .co.za domain available together with the .com extension; consider acquiring both.
Incoporate Keywords
If SEO is important to you, you may want to incoporate keywords into your domain name. Just make sure this doesn’t sacrifice the length, originality, or brand integrity of your domain name.
Do your research
It is possible that the domain name you want infringes on trademarked domains. Acquiring such domains can get you into unnecessary legal troubles.
Don’t Use Double Letters
The use of double letters (e.g factorry.com, networrk.net) in your domain name ans result in loss of traffic due to typos. Not only are doubled letters hard to read, but they are also difficult to type correctly.
Don’t delay
Domain names sell fast. Your perfect domain name can be bought before you register it if you procrastinate.
Think long term
Do not view your brand with a short term mindset. Have a long term mindset when you are choosing the domain name for your brand.
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